Social-Commerce-Anzeigenbudget-Splitter
Zerlegen Sie Social-Commerce-Umsatz in Influencer-Provisionen, Plattformgebühren und Netto-Anzeigenbudget. Modellieren Sie Wasserfallabzüge.
Social-Commerce-Anzeigenbudget-Splitter
Weisen Sie Umsätze zu Anzeigenausgaben vs. Provisionen zu
Zerlegen Sie Social-Commerce-Umsatz in Influencer-Provisionen, Plattformgebühren und Netto-Anzeigenbudget. Modellieren Sie Wasserfallabzüge.
Total sales from influencer/social commerce channel
Percentage paid to influencer (typical: 10-20%)
Platform commission (TikTok Shop, Instagram: 3-8%)
Stripe, PayPal etc. (typical: 2.9-3.5%)
Fixed per-transaction fee (typical: $0.30)
Social-Commerce-Anzeigenbudget-Splitter
Gesamtumsatz
$10000.00
Gesamte Einnahmen aus allen Kanälen
Total Deductions
$2290.30
22.9% of revenue
Netto-Anzeigenbudget
$7709.70
77.1% of revenue
Recommended Ad Spend
$5011.31
50.1% of revenue
Revenue Allocation Waterfall
Shows how each dollar of revenue is allocated across commissions, fees, and available ad budget.
Revenue Waterfall Breakdown
Social-Commerce-Gebührenstruktur verstehen
Social commerce (TikTok Shop, Instagram, Facebook) involve a complex waterfall: revenue → influencer commission → platform fee → payment processing → remaining ad budget. One missed layer kills profitability.
A $100 sale quickly becomes $65-75 net after all deductions. Many social commerce businesses fail because they don't account for the full waterfall. Always work backwards from net profit.
Strategy: Negotiate lower influencer rates (10-12% instead of 15-20%) for high-volume partnerships. Choose platforms with lower fees. Push customers toward payment methods with lower processing costs.
Social-Commerce-Gebühren optimieren
Verwenden Sie Olgax-Tools, um Ihre Social-Commerce-Finanzen zu modellieren.