Social Commerce Ad Spend Splitter
Break down social commerce revenue into influencer commissions, platform fees, and net ad budget. Model waterfall deductions.
Social Commerce Ad Spend Splitter
Allocate revenue to ad spend vs. commissions
Break down social commerce revenue into influencer commissions, platform fees, and net ad budget. Model waterfall deductions.
Total sales from influencer/social commerce channel
Percentage paid to influencer (typical: 10-20%)
Platform commission (TikTok Shop, Instagram: 3-8%)
Stripe, PayPal etc. (typical: 2.9-3.5%)
Fixed per-transaction fee (typical: $0.30)
Social Commerce Ad Spend Splitter
Total Revenue
$10000.00
Total sales from social commerce channel
Total Deductions
$2290.30
22.9% of revenue
Net Ad Budget
$7709.70
77.1% of revenue
Recommended Ad Spend
$5011.31
50.1% of revenue
Revenue Allocation Waterfall
Shows how each dollar of revenue is allocated across commissions, fees, and available ad budget.
Revenue Waterfall Breakdown
Social Commerce Revenue Modeling
Social commerce (TikTok Shop, Instagram, Facebook) involve a complex waterfall: revenue → influencer commission → platform fee → payment processing → remaining ad budget. One missed layer kills profitability.
A $100 sale quickly becomes $65-75 net after all deductions. Many social commerce businesses fail because they don't account for the full waterfall. Always work backwards from net profit.
Strategy: Negotiate lower influencer rates (10-12% instead of 15-20%) for high-volume partnerships. Choose platforms with lower fees. Push customers toward payment methods with lower processing costs.
Master Social Commerce
Use Olgax tools to build profitable e-commerce and influencer partnerships.