SaaS・サブスクリプションLTVプロジェクター
Project customer lifetime value and analyze churn impact on recurring revenue sustainability.
SaaS・サブスクリプションLTVプロジェクター
Model SaaS LTV with churn decay
Project customer lifetime value and analyze churn impact on recurring revenue sustainability.
Per customer MRR
Infrastructure, support, etc (20-40%)
% of customers lost per month
Months to project forward
SaaS LTV Projection
Monthly Profit per Customer
$1400
Revenue minus costs
Average Lifetime
20.0 months
Months before churn
Lifetime Value
$22403
LTV over 36 months
CAC Payback Period
600.0 months
Months to recover acquisition cost
💡 Churn Rate Benchmarks:
- Good: <1% monthly (enterprise SaaS)
- Average: 2-5% monthly (standard SaaS)
- High: >10% monthly (at-risk product)
SaaS LTV Analysis
Customer Lifetime Value (LTV) is the total revenue a SaaS business can expect from a single customer account throughout their relationship. Understanding your LTV helps determine how much you can afford to spend to acquire new customers (CAC) while remaining profitable.
Build Sustainable SaaS
Track LTV & churn with Olgax analytics dashboards (coming soon).