ROAS Rentabiliteitsdrempel Calculator
Calculate minimum ROAS needed to hit $0 profit. Plan ad spend budgets based on product costs and markups.
ROAS Rentabiliteitsdrempel Calculator
Find your break-even Return on Ad Spend
Calculate minimum ROAS needed to hit $0 profit. Plan ad spend budgets based on product costs and markups.
Product cost including manufacturing, packaging
Final retail price to customers
Total ad spend divided by orders (e.g., $1000 ad spend / 100 orders = $10/order)
ROAS Rentabiliteitsdrempel Calculator
Gross Margin per Order
$30.00
Selling price minus COGS
Break-Even ROAS
60.0%
Minimum ROAS to cover costs and ads
Current ROAS
5.0x
Your ROAS at current settings
Net Profit per Order
$20.00
Profitable at current ROAS
Profit per Order at Different ROAS Levels
Hover over bars to see profit amounts at each ROAS level. Profitable zone is above the $0 line.
ROAS & Profitability Concepts
ROAS (Return on Ad Spend) is the ratio of revenue to ad spend. 2x ROAS means $2 revenue for every $1 ad spend. Break-even ROAS is where revenue covers both product costs and ad spend.
Many businesses operate at 1.5-2x ROAS and call it 'profitable' but forget that overhead, fulfillment, and returns aren't included. True profitability requires ROAS 2.5-4x or higher.
Strategic ROAS targeting: Set break-even as your floor. Aim for 3x ROAS as your operational target. Anything 4x+ is highly profitable. Scale confidently above 4x.
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