Calculadora de Margem Real vs. Markup
Aprenda a diferença entre margem de lucro real e markup, e calcule ambos com base em seu custo e preço de venda.
Calculadora de Margem Real vs. Markup
Essential for retail pricing strategy
Aprenda a diferença entre margem de lucro real e markup, e calcule ambos com base em seu custo e preço de venda.
Seu custo para obter o item (incluindo todas as despesas)
What are you selling it for?
Análise de lucro
Profit Margin %
33.33%
Percentage of revenue that is profit
Markup %
50.00%
Percentage increase from cost
Gross Profit per Unit
$5.00
Actual dollar profit per sale
Understanding Margin and Markup
Profit margin and markup are two different ways to measure profit. Margin is a percentage of revenue, while markup is a percentage of cost. Understanding both helps you make better pricing decisions for your retail business.
For example, if an item costs $10 and you sell it for $15, your markup is 50% (increase from cost), but your profit margin is only 33% (profit as % of revenue). Higher margins are healthier for your business.
Fórmulas:
- Profit Margin % = (Profit ÷ Selling Price) × 100
- Markup % = (Profit ÷ Cost) × 100
- Gross Profit = Selling Price - Cost
💡 Dica para Varejistas:
A healthy profit margin depends heavily on your industry. Retailers typically aim for a 50% gross margin (a 100% markup), also known as keystone pricing.
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