LTV mot CAC-kalkylator
Calculate customer lifetime value versus acquisition cost to gauge business health and pricing sustainability.
LTV mot CAC-kalkylator
Analyze client value and acquisition efficiency
Calculate customer lifetime value versus acquisition cost to gauge business health and pricing sustainability.
Average project/contract value
Expected repeat projects per client
Your profit percentage (after costs)
Expected years as active client
Marketing + sales cost to acquire
Customer Value Analysis
Customer LTV
$2250.00
Total expected profit from client
Acquisition Cost (CAC)
$200.00
Cost to acquire this client
LTV:CAC Ratio
11.25:1
Healthy if ≥3:1 for services
Business Health
Healthy - strong margins
LTV:CAC ratio 3:1 or higher
LTV and CAC Metrics
This tool helps you understand the key metrics and relationships in your business. Use these insights to make informed decisions about pricing, capacity, and profitability.
Formler:
- LTV = (AOV × Orders × Margin%) × Lifespan
- LTV:CAC Ratio = LTV ÷ CAC
💡 Healthy LTV:CAC Ratios:
- SaaS: 3:1 or higher
- E-Commerce: 2-3:1
- Services: 4-6:1
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