Assistente de Planograma - Otimizador de Prateleiras
Otimize o layout de suas prateleiras para maximizar vendas e receita por pé de prateleira.
Assistente de Planograma - Otimizador de Prateleiras
Maximize shelf space efficiency and sales
Otimize o layout de suas prateleiras para maximizar vendas e receita por pé de prateleira.
Total usable width of the shelf
Width each unit takes on shelf
How many rows stack vertically
Capacidade de prateleira
Units per Row
9 units
Horizontally across shelf
Units per Shelf
36 units
Total shelf capacity
Total Space Used
36.0 in
of 36 inch shelf
📐 Visual Planogram
This shows how products would be positioned on your shelf:
🌟 = Premium positioning (eye level) | Regular numbers = Standard positions
Visual Merchandising Best Practices
A planogram is a visual guide showing how products should be arranged on shelves. Effective planograms maximize shelf space, improve product visibility, and increase sales by placing high-margin items at eye level.
The key principle: eye level is buy level. Premium products go at eye level (48-66 inches), high-velocity items fill vertical space, and low-margin or seasonal items go at floor/top levels.
🎯 Planogram Principles:
- Eye Level (48-66"): Place your highest-margin products here. Sales increase 25-35% at eye level.
- High-Velocity Items: Fill the vertical space above and below eye level with fast-moving products.
- Premium Placement: New or high-margin products deserve premium shelf space. Move slow-movers to less visible spots.
- Vertical Stacking: Don't just fill horizontally. Use all height levels to maximize capacity.
- Complementary Grouping: Stack related products together (e.g., chips + drinks, shampoo + conditioner).
- Seasonal Rotation: Update planograms quarterly or when inventory changes. Keep it fresh.
👁️ Eye Level
- High-margin specialty items
- New product launches
- Premium brands
- Best sellers
📦 Middle
- High-velocity items
- Popular price points
- Complementary products
- Mid-tier brands
⬇️ Top/Bottom
- Slow movers
- Budget options
- Large/bulky items
- Seasonal stock
💡 Implementation Tips:
- Print your planogram and laminate it for staff reference. Update when inventory changes.
- Use consistent planograms across all locations for brand consistency and easier management.
- Test different layouts monthly. Track sales by shelf position to optimize over time.
- Involve cashiers and stockers in feedback—they see customer behavior daily.
Print and Implement Your Planogram
Use this tool to design the perfect shelf layout, then implement with Olgax POS to track category- and position-level sales data.